// About
As a bilingual English/French native with a background in data, marketing, and product management, I have over 7 years of experience working on cross-departmental projects in international fast-paced startups.
I'm curious by nature, I love travelling, discovering, and tinkering (nice way of saying hacking) just about everything I get my hands on.
I also have a bit of a data obsession - I have my whole life organized in Excel sheets!
I'm interested in tech startups and sustainability and I have a knack for identifying and unlocking the potential in businesses, projects, and ideas.
// Skills
// Experience
Business Analyst
OneStock
Jun 24 - Today
- Toulouse, FR
Implementing the OMS with clients
- ๐ Primary liaison for clients in the post-implementation evolution phase.
- ๐ง Expert in OneStock Order Management System & extensions, with deep knowledge of client-specific setups.
- ๐ Manages updates and enhancements, ensuring seamless integration and functionality.
- ๐ Works within sprint cycles to ensure timely planning, development, configuration, and deployment.
- ๐ Facilitates clear communication with clients through Jira and direct calls for detailed understanding.
- โ๏ธ Drafts precise business requirements and technical specifications.
- ๐งช Conducts comprehensive functional and technical tests to ensure robust solutions.
Professional development
Ironhack
Feb 23 - Jun 23
- Remote
Intensive bootcamp for Data Scientists
- ๐ฝ Data extraction: Python, pandas, MySQL, aggregations, databases, web scraping, APIs
- ๐งน Data wrangling/cleaning: reshaping, NaN values, Regex, feature engineering
- ๐ Data analysis: correlation, visualisation, Matplotlib, Seaborn, Plotly, outliers
- ๐ ๏ธ Data preprocessing: train & test split, transformers, encoding, scaling
- ๐ฒ Statistical Analysis: probabilities, random variables, hypothesis testing, Chi2 test
- ๐ฎ Predictive Modeling: regression, classification, K-Nearest Neighbor, decision trees, cross validation, scoring
- ๐ง Data science: Neural networks, natural language processing, unsupervised learning, K-means
- ๐ Data reporting: BI, Advanced Tableau, storytelling
Project Manager (Operations)
Cinchona
Apr 22 - May 24
- London, UK
Implementing and managing company systems & tools
- โ๏ธ Managing the whole integration of an ERP (Brightpearl) to connect sales channels (Shopify, Amazon, eBay), the WMS (Mintsoft), the CRM (Klaviyo), Finance (Xero), the production management (Anvyl).
- ๐ Helping with creating a new website by migrating data from an outdated CMS to Shopify (Matrixify) and mapping catalogs (Google Shopping, Facebook), pixels, and maintaining SEO rankings
- ๐ฌ Managing domains, emails, and messaging system forwarding rule settings to improve the ticketing system (Zendesk) for a multi-brand customer service experience
- ๐ Managing the file management (Sharepoint), workspace console (Google), and migrating accounts
- ๐ Managing the internal security (Password management, VPN, 2FA with VoIP)
- ๐ Enabling access to unstructured data on local servers
- ๐ธ Cutting costs by deleting or changing the tools used
Supply Chain Analyst
Cinchona
Mar 21 - Aug 22
- London, UK
Managing the global Supply Chain
- ๐ญ Sourcing products and RFQs with Chinese & UK suppliers, sample checks, placing purchase orders, and assisting with NPD
- ๐ Organising the inspections & AQLs and tendering Freight Forwarders to organise delivery
- ๐ณ๏ธ Reducing costs by playing with HS codes, transport type, FCL or LCL, and Amazon AGL services
- ๐ฆ Organising ASNs with multiple 3PLs and co-packers and managing stock (FIFO)
- ๐ฆ Demand Planning for D2C sales channels and Amazon FBA & FBM (Just in time) with a traffic light system for 250+ SKUs
- ๐ Organising domestic and international replenishments of each warehouse and fulfillment center with couriers
- โป๏ธ Reconciling excess/damaged/lost stock variations and donating to local charities
- ๐ Building forecasting models with many variables (MOQs, expiry dates, rate of sale per market, lead times, seasonality, components and bundles, price breaks, subscriptions)
- โ๏ธ Building a PIM mastersheet for the tracking of CoGS per SKU
- ๐ฆพ Automating reporting for sales and supply
Operations Project Manager
Swile
Aug 20 - Jan 21
- Paris, France
Managing the global merchant eligibility network
- ๐ณ๏ธ Building a merchant algorithm for real-time whitelisting and blacklisting of transactions
- ๐ Auto-selecting the appropriate wallet depending on the type of purchase (meal voucher or gift voucher)
- ๐ณ Partnering with Treezor, Mastercard, the CNTR and connecting to public databases via APIs for matching patterns and keywords
Product Owner
Veepee
Oct 19 - Mar 20
- Paris, France
Maximizing the value of the Travel homepage (+45M monthly visitors)
- ๐ฏ Defining the vision, strategy & roadmap for a new frontend navigation product
- ๐ง Setting up the MVP mockup with user tests and surveys
- ๐๏ธ Creating user stories and prioritising the product backlog within a Scrum framework
Product Manager
Holiday Pirates
Jul 18 - Aug 19
- Berlin, Germany
Managing the performance of all white label partners (70% of all company revenue)
- ๐บ๏ธ Keep an eye on the travel industry and evaluate new players with various KPIs and scoring system
- โ Collaborate with key account management and Legal team for contract negotiation for new partners (commission, traffic expectations, GDPR, etc.)
- ๐ Collaborate with partners and BI teams for setting up tracking (pixels) and reporting (Google Analytics, Data Studio, Tableau)
- ๐ Collaborate with developers for the integration (dynamic header, subdomains, SSL certificates, deeplink builders, etc.)
- ๐ Collaborate with editing and marketing teams for sending quality traffic (post scheduling, SEO visibility, CRM)
- ๐๏ธ Regular contact with partners to follow the progress and strategy (sessions, seasonality, conversion rate, revenue, funnel, different monetization techniques, etc.)
- ๐งพ Collaborate with Finance team for invoices
Affiliate Marketing Manager
Visual Meta
Jul 17 - Jun 18
- Berlin, Germany
Managing the Affiliate network (TradeTracker, Awin, Criteo)
- ๐ค To find potential partnerships with publishers (at events, or online)
- ๐ To optimize the landing pages for new sign ups on affiliate networks (Awin, Tradetracker, Criteo)
- ๐ To review the publishers that apply (quality check with SEO metrics)
- ๐ To monitor the performance of each publisher and campaign (over 400 publishers)
- ๐ฐ To maintain and update the advertisement media (banners, products feeds, widgets, APIs)
- ๐พ To perform frontend modifications (pixels, landing pages)
- ๐ To track the whole operation (KPIs, dashboards, budgets)
Machine Learning Quality Manager
Visual Meta
Nov 15 - Jun 17
- Berlin, Germany
Assure relevancy and up-to-dateness of the whole French website
- ๐ To work with partners' product feeds and Sync department for the data integration of +30M products
- ๐๏ธ To develop backend and frontend category structures (one for the machine learning and the other for the users)
- ๐งช To optimize data samples for product classification (text and image based supervised machine learning)
- ๐ To assist a long-tail SEO strategy by creating thousands of unique but relevant landing pages
- ๐๏ธ To coordinate with Sales, SEO and Design teams to prepare for season trends and update desktop and apps accordingly.
Growth Marketing Manager
Visual Meta
Oct 13 - Sep 15
- Montpellier, France
Lead generation through online marketing
- โ๏ธ Creating compelling blog posts for customer testimonials and covering events the company attended
- โจ Creating landing pages for new product features with A/B testing
- ๐ข Managing CPC Adwords and retargeting campaigns (5000โฌ monthly budget, ROI reaching up to +15%)
- ๐ฃ Maintaining social media accounts (Facebook, LinkedIn, Twitter)
- โ๏ธ Sending monthly newsletters and promotional emails
- ๐ Increasing backlinks, eventually making up for 30% of all traffic
- ๐ Using BIME for tracking all useful KPIs from webmarketing efforts
// Education
University
Master's degree, Web Project Management
Montpellier Business School
2014 - 2015
This degree provides expertise in both IT and marketing management. With an IT background, the goal is to train students about the issues and the use of these technologies in the field of marketing. Graduates are suitable for positions such as project manager & IT consultant.
Master's degree, Digital Business & Innovation
IAE Montpellier
2013 - 2014
Grade: Ranked 1st of 50 students Activities and societies: Class Representative This Master's degree provides expertise for managing marketing projects. Graduates are suitable for positions such as project manager, designer and manager of multimedia products. Degree done as an apprenticeship
Bachelor's degree, Economics and Management
Universitรฉ de Haute Alsace
2012 - 2013
This Bachelor's degree prepares students for fundamental strategic marketing, and market analysis. Alinova project: commercialization of an innovative food product. Market study, Business Plan, Marketing & financial plan, etc. http://cubifruit.jimdo.com/
Associate degree, Business Administration and Management
IUT de Mulhouse
2010 - 2012
Small and mid-sized Business studies. This degree provides a global vision over all modern management tools for companies and organizations. Business development project - "Bonn'heure": Marketing, Legal and Financial studies. - Our group ranked 1st out of 150 students for this project. Website: http://goo.gl/UlQew
Bootcamp
Artificial Intelligence Developer
Ironhack
2023 - 2023
Grade: Project winner from 20 students. Intensive bootcamp covering data analysis and artificial intelligence Graduates will be equipped for careers in data analytics and data science, with expertise in statistical analysis, predictive modeling and machine learning.
Certifications
Business Intelligence using Python
University of Michigan (Coursera)
2020
Fundamentals of Business Intelligence using Python.
// Hobbies
[Personality type: INFJ]
Oh and here's a fun representation of all of my listed to music, all my watched movies, and where I've traveled ๐ค
My favorite songs
My favorite movies
Where I've traveled
// Testimonials
// Contact
Don't hesitate to reach out!
Email:
ralph.martyn.ward@gmail.com
Phone:
+33 7 68 35 65 63