Junior online marketing manager
Welcome to my online CV! I'm Ralph, a native english and french speaker. After working for 2 years as a Webmarketing executive in an analytics startup and 2 years as a SEM freelance, I'm currently working as a Quality Manager in e-commerce.
In my personal and professional life, I am constantly looking for efficiency. My motto is: "If it ain't broke, break it and make it better!". I don't believe there is only one way of doing things. To my mind, everything can be improved, and improvement leads to evolution.
What fascinates me are the evolutions that new technologies can achieve. Most recent radical life changes have been triggered by new technologies (Internet, smartphones, 3D printing, etc.) and things just keep getting faster. I embrace all useful innovation, and I always try to teach what I have learned to others.
You will often find me contributing to Kickstarter projects or watching TED videos, while doing my best to follow emerging technology trends. Indeed, I enjoy discovering hidden potential in businesses, projects and ideas, but I keep a pragmatic approach.
Visual Meta GmbHDec 2015 - Today
Optimizing Big Data for machine learning for process automation
SEO: maintenance of the platform in regards of SEO guidelines
UX: Analyzing KPIs and implementing solutions for overall UX improvement
Monitoring: the market and competitors
BIME AnalyticsOct 2013 - Sep 2015
SEO: Content creation/BtoB social media/Newsletters
SEA: Adwords/Landing pages with A-B testing/retargeting
Monitoring: E-reputation/SWOT analysis
Analysis : Business Intelligence Dashboards (Google Analytics, etc.)
Freelance SEM consultant
RW InformatiqueApril 2013 - August 2015
SEO: Website creation & basic on-page SEO training
SEA: Emailing (drip marketing), landing pages with call-to-actions
SMO: BtoC social media (Facebook, Twitter, Instagram)
Internship with a Commerce Manager
SERM 68April-June 2012
Direct marketing via a mailing strategy, market research & prospection of international companies, managing and qualifying databases
Meyer Roland SARLJan 2010
Set up of a commercial and customer acquisition strategy
Ralph was an exemplary intern. At the same time independent, enterprising and who thinks outside the box.Frédéric Marquet- Commerce Manager of Mulhouse
- Dr Patrick Rondé - GRAICO Director
- Dr Hanene Oueslati - Senior Lecturer in Management Science
- Philippe Lanet - Economics and Business Management Professor
- Thomas Nestolat - SEO Specialist
- Patrick Verhaeghe - Marketing Professor
- Ian Narainen - Marketing Professor
IAE de Montpellier2014 - 2015
IAE de Montpellier2013 - 2014
Université de Haute Alsace2012 - 2013
Strategic marketing studies.
IUT de Mulhouse2010 - 2012
Small and mid-sized Business studies.
Here you can see some of my skills and work done for university or simply as a hobby.
Freelance IT support project at home for individuals
Analysis of Google's marketing strategy in the short and long term (2013).
Search Engine Marketing
Search Engine Marketing report - SEO, SEA, SMO (2014).
Case study of Amazon's strategy with a focus on the Kindle. (2015)
Project for a fictitious business creation - Bonn'heure (2012).
30 secondes Commercial
Advert for the Alinova project for a innovating food product.
CyberHacktivist Blog, a video project with IT tutorials and tech news.
Will it Blend?
Case study of the viral marketing communication of Blendtec: Will it Blend? (2015)
Design project for an event social network for senior citizens (99 pages)(2014).
Alinova Project : commercialization of an innovating food product (143 pages)(2013).
Cloud Computing case study (2012).
Promoting the Cubifruit product for the Alinova project (2013).
Territorial Marketing report done for the internship at the DUT
Promotion for the Bonn'heure fictional enterprise (2012).
Viral Marketing and Buzz Marketing case study (2013).
Portfolio website for Gaelle Courty Photography.
Ralph Ward CV
"Vcard" version website for my CV.
YouTube Partner project with IT hacks & tutorials.
get in touch